Ernie Ball's new Titanium Reinforced coated Electric Strings are now available in all your favorite Ernie Ball Slinky gauges. Titanium guitar strings combine the latest technological advances in string manufacturing; all wound strings are treated with a micro-thin layer of an exclusive enamel that prevents decay and corrosion up to 5 times more than uncoated sets. read more »

Ernie Ball have anounced a major update to their famous slinky guitar string packaging, after 45 years. read more »

"If it feels right, I know it will sell"  read more »